|Awesome Friends at RNC|
|My fantastic friend,|
Saturday night I returned home from Las Vegas the second annual Romance Novel Convention. OMG, I had a few complaints, but I'll refrain from listing them. Yes, the conference needed organization, though I prefer to focus on all my positive takeaways:
- I attended several classes given by Mark Coker, CEO of Smashwords. He was a wealth of information and presented ebook sales data sliced and diced in a myriad of ways. Here are some of my takeaway points from Mark:
- Definitely use Smashwords pre-order option when setting up your books. You will have a greater chance of making the bestseller lists if people on the Smashwords platforms have signed up for your pre-order and all buy the book as soon as it goes live.
- Download Mark's free book THE SECRETS TO EBOOK PUBLISHING SUCCESS
- Back matter matters! Ensure you have a bio, list your books and your website, Facebook page and twitter handle.
- Your books need an emotionally satisfying EXTREME!
- Reader word of mouth is paramount!! Get this through book reviews and blog reviews.
- Give one or more of your books away for free. Free books are presently being downloaded 39x more than paid books (though that number is declining).
- MAXIMIZE AVAILABILITY AND AVOID EXCLUSIVITY!
- Create an awesome cover image.
- Publish another incredibly great book (and another).
- Build a platform you can control (web site, blog, newsletter, FB, Twitter)
- Pricing strategy is a lever for success. $3.99 seems to be the sweet spot!
- New York releases books on TUESDAYS. DO NOT RELEASE A SELF-PUBLISHED BOOK ON A TUESDAY!
- In the audio book class, my biggest takeaway is that you there are times when the narrator needs to add "s/he thought" so the listener knows it's an internal thought rather than dialogue.
- In my Social Media class, the biggest takeaway is that you have 10 seconds to engage someone who clicks on your web site...otherwise they're gone.
- I taught a class on Writing Sexual Tension. It was awesome! I kept it fun and used volunteers to demonstrate body language. I think it helped me sell books at the book fair!
- I dressed up as a tiger for the costume party. I spent an hour on my make-up. It was kind of eccentric, but after that, everyone knew who I was. SOMETIMES YOU NEED TO TAKE A RISK!
- The book fair was awesome. I ran a special and a giveaway for people who signed up for my newsletter and had a lot of traffic at my table!
- BEST OF ALL? I GOT TO MEET AUTHORS AND READERS with whom I interact on social media. It is awesome to shake a hand or hug someone I've been following for months or years!
|With Kathryn Le Veque and Suzan Tisdale|
There's still time to enter the Beauty and the Barbarian signed print copy giveaway!